Online marketing’s best tool is the utilization of Local SEO. For smaller businesses that do not have the reach that large businesses have, Local SEO is imperative. This is why you need to build up your Local SEO so it appears on SERPs, which stands for a “search engine results page”. In order to improve your Local SEO, we are going to go over some strategies so your online presence can help improve your business.
Google My Business Account
The first step is to create a Google My Business Account. This free service helps establish your presence on this search engine. By doing this, your company will show up on Google Maps, therefore it will make it easier for customers to find your business. Increasing your online presence is crucial for your Local SEO. A Google My Business Account increases the chances of appearing in the sidebar space of a Google search if/when Google authenticates your company.
When the Customer is Happy, you Will be Happy
As we live in the age of the internet, we all know that all it takes is one person to say something bad about you online for it to snowball. This is why, in the effort of improving your online marketing strategies; that you always look to keep the customers happy. Satisfied customers will not leave damaging reviews that could sink your business. Instead, they will be more inclined to leave positive reviews that will encourage onlookers to want to invest in your company. This marketing ploy will boost revenue and your online presence, which is a win all around.
Make Sure Your Website Is Easier to Maneuver On Mobile
Many people use their phones to surf the web or look through social media platforms. Most websites make sure that their own sites are adjustable for the phone. So, if your website is difficult to navigate, then it isn’t going to be one that some will want to visit. More than likely, they aren’t going to wait until they get home in front of a computer to look at your site – they’re just not going to look at it at all.
What Are The Right Keywords to Use For Where Your Business is Located?
Each community is different than the other. There are somethings that are relevant to where your business is located in, just like there are things that it is not relevant to. Factor this into your online marketing strategy to improve your Local SEO. Pick your words carefully. Google has a service call Keyword Planner, which lets you filter keyword searches based on your location. This makes your site relevant to the local community and will make your presence even greater.
Take Advantage of Online Business Directories
Take advantage of online business directories when devising your online marketing strategies. Websites that you can use include Yelp, MapQuest, YellowPages, GlassDoor, and more. Your business name, along with the business’s phone number and website will be added to these directories. By utilizing this marketing strategy, your Local SEO will improve. Everything is about increasing your online presence; the more present you are, the better you will see your business do.
Encourage Others to Backlink Your Business
While you should have excellent content on your website regardless, you especially want to have good content on your site so that quality backlinks can be used. Making sure that your page provides the best substance that it can encourage others to backlink on their own pages. Creating share-worthy content means that your word can be trusted and you may just be invited to guest blog on other sites. Also, hook up with local influences so that they may also help promote your company by backlinking. It’s all about improving your presence, which is exactly how you accomplish your goals.
Each Product Should Get Its Own Page
When you are creating your website, you want to have multiple pages for every product that you offer. Instead of lumping everything onto one page, you will have more visibility and traction when creating an individual page for each product. Not only is this a good strategy in general, but also makes everything for uniform and easier for customers to navigate their way throughout your site.
The internet is truly a powerful place for your business to either fail or succeed. No one starts a business venture with the idea that it is going to fail. After a while, you need to realize how important marketing is for your business. This is where using marketing to improve your Local SEO comes in. By following the steps above, you can reap the benefits of your hard-earned work.