Content marketing: The secret weapon for digital success in 2020?

Whether you’re new to the world of internet marketing or you’re an industry veteran, you’re sure to have heard of content marketing. While it’s true that the term became something of a buzzword in recent years, there’s a very good reason for that – it works. In fact, implemented properly, a content marketing strategy can transform your business, but it has to be done right. Below are 3 ways to make your content marketing a success this year.

Understand it’s a marathon, not a sprint

One of the problems companies face when they try to implement a content marketing strategy is that they expect a bit too much too soon. The success of any marketing strategy is rooted in SEO, or Search Engine Optimisation, and – as you may know – it’s something of a slow process. In fact, that old saying, “slow and steady wins the race” very much applies here. The real secret of successful content marketing is simply the ability to publish high-quality content at a regular pace over time.

Know your audience

Another key aspect to good content marketing is the way in which you talk to your audience. If you just throw a wall of text onto your blog once a week with no regard to who’s reading it, don’t be surprised if the strategy fails. Instead, it’s a great idea to identify a persona which represents your target reader. This could be business owners, students, shoppers both young and old – whatever works for your business. With this persona established, you (or your writers) will be able to tailor the content to this audience and ensure it hits the right notes.

Above all, consistency is key
As mentioned above, content marketing is a long-haul journey – which means that being consistent is the absolute golden rule. If you look at any big company which is successfully leveraging content marketing, you’ll see that they publish content like clockwork – and that’s the key. It can definitely get a bit draining at times, especially if you’re writing the content yourself, but putting the time in (even when you don’t feel like it) will really pay off in the long run. Think of it this way: you’re investing time in your company’s future – and you can’t put a price on that.

For more top tips and strategic help with your digital marketing journey, be sure to keep your eye on the Stuart Vicker’s Marketing blog

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